Tuesday, August 13, 2013

The Irony of Selling Vintage Online


Ernest Hemingway's Typewriter Courtesy of http://www.flickr.com/photos/shinythings/2402137036/

Sometime in the early 1980's, I made the comment that, "I would never have the need to use a computer in my lifetime." To say that, I was not prepared for the computer age, would be an obvious understatement!  Needless to say, I adjusted:)

As the years have passed, I've realized that the age of technology, requires a "go with the flow" attitude.  The new, popular way, to market our items online changes almost daily.  The manner in which we display these items and upload the pictures, has to change to keep up with trends and the quest for image perfection.  New shipping procedures, International shipping rules/regulations and better packaging are all part of the changes that we are constantly adjusting to.

Possibly your shop is hot today and not hot tomorrow.  The fickle world of something else is only one click away.  So much of what we do, is perception and not actual product.  How does your photography/display compare to another shop that is selling the identical item?  That is, after all, the first impression that you make.  Most importantly, when you look at your shop, as a whole, try to view it from a buyer's standpoint and not your own.  If it were brick & mortar, how would you want it to appear?

For those of us who are in the, "How can that be vintage already?!" age group, change can be a difficult thing... but think of it this way...at 45, 55 or 65 are still wearing that same outfit that you wore in the 60's, 70's or 80's? or have you adapted your style to today's fashion?  Personally, I am definitely not donning my bell bottoms and earth shoes or wedges...maybe the pheasant top, but I draw the line there:)

Go with the flow, be patient of the changes, don't jump on every new social networking train that pulls into the station (or you'll spend more time doing that than actually selling your items) and keep an eye on the style trends and incorporate them into your inventory.

Be proud of your vintage years and the wisdom that they've brought you, but don't be afraid to learn more!

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